Websites, AI tools and ads for small businesses.
I design and build websites, automate routines with AI and produce content and ads. Whatever your trade: your offer becomes easy to understand, and the way to an inquiry gets short. You work with me directly, from the first call to launch.
- Fixed prices from €1,490
- Reply < 1 working day
- Pay after launch
The website exists, but nobody gets in touch?
It is rarely about looks. Visitors need three answers before they get in touch. If one is missing, they move on, usually without a word.
Unclear what you offer
Visitors have to work out what you do and for whom. Most of them will not.
What I do about itA first screen that says in one sentence what you offer and for whom.
No reason to trust
Without real examples, prices or a face, every promise stays a claim.
What I do about itReal work, open prices and the person you will talk to are visible on the page.
The next step is missing
The form is hidden, booking is awkward, and the page loads too slowly on a phone.
What I do about itA short path to an inquiry or booking from anywhere on the page, fast on a phone.
Work in daily use.
Client projects and a product of my own. The industry changes, the job stays the same: make an offer easy to understand and shorten the way to an inquiry.
Stefanie Kaindl
A site where appointments happen without a detour.
- Services and prices explained on one page
- Appointment booking directly from the site
- Dedicated page for the 2026 retreat
Raum aller Möglichkeiten
A place that makes sense before you arrive.
- Three offer areas, each with its own page
- Events as their own overview
- Calm imagery, clear paths to contact
SenseCollect
Structured business data as an API instead of manual work.
- API for local business data with resolved contact details
- Documentation entry point for the first call
- Pricing and checkout inside the product
stefanie-kaindl-cranio.de
raumallermoeglichkeiten.at
Everything your business needs online, from one person.
Most projects start with a website. When a workflow then costs time, content is missing or a tool of your own is needed, I build that too.
All services in detailWebsites & digital experiences
Modern business websites, landing pages, booking flows and interactive experiences that make it easier for people to understand your offer and take action.
- Visitors understand the offer within seconds
- One clear path from page to inquiry
- Technical basics: load time, mobile view, search engines
from €1,490
See the packagesAI & automation
Practical workflows that remove repetitive steps, connect existing tools and get work done, instead of just looking impressive.
Social media & content
Carousels, posts and story series built from topics that already exist. One idea per slide, in the same voice as the website.
Ads & video
Hooks, scripts and short videos for ads. An offer turns into creative directions you can test, instead of one single idea.
Custom tools & prototypes
Small web apps, internal dashboards, calculators, customer portals and working first versions of new ideas. Finished enough to actually be used.
You talk to the person who builds it.
I'm Christian Lutz, a developer and designer in Bavaria. No agency, no handovers: concept, design and build stay with me. That is why nothing gets lost between the first call and the finished site.
Usable outcome first
A project is finished when it can be used, not when it looks impressive.
Short feedback loops
I show something real early. Corrections are cheap while they are still early.
Direct collaboration
You talk to the person who builds it. No handovers, no layers in between.
Naming the limits
I say what I do not do and where an approach will not hold. That saves both sides time.
How a project runs.
Most engagements are small, focused projects. More complex work is estimated individually.
Understand
We define the problem, the intended users and what a successful result looks like.
Scope
I propose a concrete deliverable: scope, timeline, price and clear boundaries.
Build
I design and implement, with an agreed review point along the way.
Launch
We test, deliver and make sure the result is usable. Further improvements can be scoped separately later.
Fixed prices, no surprises.
Three packages at a fixed price. If your project needs a different scope, you get a written quote first. The price stands before the work starts.
One-pager
€1,490
One page with everything a prospect needs: who you are, what you offer, images, and a clear way to get in touch.
- One page, optimised for mobile
- About you and your offer
- Images and copy built in
- Contact: form or email
- Recommended
Website
€2,490
Individual design instead of a template: its own home page, pages for about and services, mobile-optimised and with basic SEO.
- Individual design
- Home, about, services, contact
- Mobile-optimised
- Basic SEO
- One agreed revision round
Website with booking
from €2,990
Plus registration and calendar, wired to an existing booking or payment system, or one I set up.
- Registration for courses or appointments
- Calendar with availability
- Existing booking or payment system wired in
You pay once the site is live.
You see your website finished and online before you pay. No deposit, no advance payment: the risk sits with me, not with you.
AI, automation and tools
The scope depends heavily on the starting point. After a short call you get a written estimate.
Care after launch
Hosting, updates, backups and support as ongoing care, with a fixed scope and agreed response times.
Get further on your own first.
You do not have to hire anyone to take something away from here. The articles are notes on building products, tools and distribution.
All articlesAI Products
The 5 Criteria of Successful AI Products
Most AI products die for the same reason: they were built to show off a model, not to finish a job. The winners look boring from the outside. They're not the most impressive demos. They're the tools people quietly refuse to give.
3 min read
Sales
The Builder’s Guide to Selling Without Feeling Gross
Most people hate selling because they think selling means becoming someone they dislike. They picture the pushy closer. The loud pitchman. The person who will not take no for an answer. The fake smile. The pressure. The.
14 min read
AI Tools
Claude Code's Source Code Revealed: What It Means for Builders
When Anthropic published Claude Code's source via npm, a 1,900-file, 512,000-line codebase fell into public view.
8 min read
Common questions.
Your question is not here? Write to me
What projects fit?
Projects with a concrete problem and someone able to decide: a website that brings no inquiries, a workflow that costs time, or an idea that needs a first working version.
What is the minimum scope?
Small is fine, unclear is not. If the problem fits in one sentence and a result is reachable in a sensible timeframe, the conversation is worth having.
Do you work remotely?
Yes, most of it runs remotely and in writing. Meeting in Bavaria is possible when it makes a difference for a project.
Who owns the code and content?
That is part of the quote and agreed in writing beforehand. Usually the delivered project goes to you after full payment; third-party licences stay with their providers.
Can you maintain it after launch?
Yes, as ongoing care with a defined scope and defined response times. Anything beyond that is offered as its own small project.
What happens when requirements change?
Changes are normal. Anything beyond the agreed scope gets its own estimate, so timeline and price stay traceable.
What does a website cost?
Three packages at fixed prices: one-pager 1,490 euros, website 2,490 euros, website with a booking system from 2,990 euros. What each includes is listed under packages above.
How do payments work?
For website packages you pay once the site is live. For automation and custom tools the written quote fixes the payment schedule before work starts.
Tell me about your project.
Two or three sentences are enough: what it is about and what the site has to do. You get an honest assessment, and if I am not the right person, I will say so.
Christian LutzThe reply comes from me personally.- Reply
- < 1 working day
- First call
- 15 min, free
- Build
- 2 – 3 weeks
Prefer emailhallo@chrislutz.me