Writing
The articles on this site and the newsletter on Substack: what I write about websites, automation and small businesses.
On this site
Longer articles, published here and readable for good.
AI Products
The 5 Criteria of Successful AI Products
Most AI products die for the same reason: they were built to show off a model, not to finish a job. The winners look boring from the outside. They're not the most impressive demos. They're the tools people quietly refuse to give.
3 min read
Sales
The Builder’s Guide to Selling Without Feeling Gross
Most people hate selling because they think selling means becoming someone they dislike. They picture the pushy closer. The loud pitchman. The person who will not take no for an answer. The fake smile. The pressure. The.
14 min read
AI Tools
Claude Code's Source Code Revealed: What It Means for Builders
When Anthropic published Claude Code's source via npm, a 1,900-file, 512,000-line codebase fell into public view.
8 min read
AI Agents
The AI Agent Adoption Blocker Nobody Talks About
How Governance Requirements Are Quietly Killing Enterprise AI Agent Adoption and What to Do About It The Disconnection Picture this: A mid-market logistics company finishes a pilot.
11 min read
Distribution
Grok-Powered X Algo 2026: The Real Hacks Creators Need to 10x Reach Right Now
Just dropped: X open-sourced the actual production recommendation algorithm powering your For You feed.
3 min read
The Engineer's Eye
Published on Substack, usually shorter and more often.
- He Built a $200k ARR Business With Just Screenshots. Here’s What I’m Copying.Last week, I came across a blog post that made me pause. No viral tweet. No million-dollar funding round. No AI hype. Just one founder. One product. $200,000 in recurring revenue. Over 400 paying customers. AI, SaaS & Growth by…
- The Bootstrapped Founder's Playbook: How to Identify and Solve Problems That MatterIntroduction Unlock the secret to bootstrapped success with this premium guide, crafted for entrepreneurs ready to turn customer pain into profit. Inspired by Arvid Kahl’s Zero to Sold , this isn’t your average startup advice—it’s a deep…
- Identifying a Problem Worth Solving: A Guide for Bootstrapped BusinessesIntroduction A bootstrapped business thrives on solving problems that resonate deeply with a specific audience. Without investor funds, you need to generate revenue from day one, making it essential to focus on a problem that is both…
- The Halo Effect: How to Instantly Make Your Brand More AttractivePeople don’t judge your product rationally. They judge it emotionally. That’s why two almost identical products can have completely different levels of success—one is seen as premium, while the other struggles to get noticed. This is the…
- Introducing SenseFeedback: The AI Tool That Transforms Social Media MarketingIf you’ve been following my journey, you know I’ve been deeply involved in social media marketing for quite some time. I previously built trumpethouse , a tool to help brands navigate the complexities of online conversations. But as my…
- How AI is Changing SaaS Marketing in 2025 – Trends & Real-World Use CasesAI isn’t just another tool in the marketing stack anymore—it’s the backbone of how SaaS companies attract, convert, and retain customers. The way we generate content, optimize campaigns, and engage with users is shifting fast. If you're…