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Projekt anfragen

Wissen, das Sie selbst anwenden können.

Anleitungen und Checklisten zu Websites, KI-Automatisierung und KI-Strategie für kleine Unternehmen. Geschrieben, damit Sie damit arbeiten können, auch ohne mich zu beauftragen.

Webdesign

Warum Websites keine Anfragen bringen und was sich daran ändern lässt.

KI-Automation

Welche Abläufe sich in kleinen Unternehmen automatisieren lassen und womit man anfängt.

KI-Strategie

Vom Einfall zum Plan: Anwendungsfälle auswählen, Daten prüfen und in 90 Tagen umsetzen.

The Engineer's Eye

Erscheint auf Substack, meist kürzer und öfter.

  1. He Built a $200k ARR Business With Just Screenshots. Here’s What I’m Copying.Last week, I came across a blog post that made me pause. No viral tweet. No million-dollar funding round. No AI hype. Just one founder. One product. $200,000 in recurring revenue. Over 400 paying customers. AI, SaaS & Growth by…4 Min. Lesezeit
  2. The Bootstrapped Founder's Playbook: How to Identify and Solve Problems That MatterIntroduction Unlock the secret to bootstrapped success with this premium guide, crafted for entrepreneurs ready to turn customer pain into profit. Inspired by Arvid Kahl’s Zero to Sold , this isn’t your average startup advice—it’s a deep…1 Min. Lesezeit
  3. Identifying a Problem Worth Solving: A Guide for Bootstrapped BusinessesIntroduction A bootstrapped business thrives on solving problems that resonate deeply with a specific audience. Without investor funds, you need to generate revenue from day one, making it essential to focus on a problem that is both…3 Min. Lesezeit
  4. The Halo Effect: How to Instantly Make Your Brand More AttractivePeople don’t judge your product rationally. They judge it emotionally. That’s why two almost identical products can have completely different levels of success—one is seen as premium, while the other struggles to get noticed. This is the…3 Min. Lesezeit
  5. Introducing SenseFeedback: The AI Tool That Transforms Social Media MarketingIf you’ve been following my journey, you know I’ve been deeply involved in social media marketing for quite some time. I previously built trumpethouse , a tool to help brands navigate the complexities of online conversations. But as my…4 Min. Lesezeit
  6. How AI is Changing SaaS Marketing in 2025 – Trends & Real-World Use CasesAI isn’t just another tool in the marketing stack anymore—it’s the backbone of how SaaS companies attract, convert, and retain customers. The way we generate content, optimize campaigns, and engage with users is shifting fast. If you're…3 Min. Lesezeit

Alle Ausgaben auf Substack